Howard Schultz believes that significant relationships are important in life and business. His three main interpersonal needs are all about connection, trust, and support. He always wanted Starbucks to be more than a coffee shop—it had to be a place where people felt valued. He gave workers good benefits, understanding that happy workers would lead to a welcoming atmosphere. By making sure that the coffee and service were consistently of the highest caliber, Schultz also gained the trust of his customers. Last but not least, he demonstrated that business could be a force for good by funding initiatives that addressed societal issues, employment, and education.

Howard Schultz grew up in a working-class neighborhood in Brooklyn, New York. He worked as a bartender and even sold kitchen equipment before Starbucks. When he first worked at Starbucks in the 1980s, it was a small coffee company. He envisioned a grand plan to turn it into a café-style company, courtesy of a trip to Italy. The founders weren’t initially impressed, and he left to start his own coffee shop. He eventually bought Starbucks and turned it into what the brand is famous for today. Schultz also made sure that Starbucks employees were given good benefits, including healthcare and stock options.

Howard Schultz was successful because he did not give up on his dream and worked towards realizing it. When he first walked into Starbucks, it was a small company that retailed coffee beans. He saw a vision of making it a place where people would go and sit, relax, and enjoy their coffee like the cafes in Italy. Many investors rejected him, but he did not give up. He established Starbucks as one of the most well-known coffee companies in the world by having good business sense.

Howard Schultz is an excellent leader due to the fact that he cares about the people who work for him. As he was building Starbucks, he provided benefits like healthcare and stock options to workers even if they were part-time workers. He believed that workers would be good to the customers if they were treated well. Schultz also focused on building Starbucks as a comfortable spot, not a coffee shop. The core values of Howard Schultz's leadership were diligence, deference, and also establishing a reliable work environment.

Howard Schultz is a strong believer that people investment is the driving force to a company's success. His human capital theory is all about giving employees respect, benefits, and a place where they can grow. With the goal of happier employees translating into a better customer experience, Schultz implemented healthcare for part-time employees, stock options, and educational benefits at Starbucks. Schultz's theory is all about believing that companies have to think not only about money but also about employees' welfare because that will bring long-term stability and prosperity. The leadership of Howard Schultz exemplifies how prioritizing employees upgrades a business' output and standing.

Howard Schultz struggled through many adversities to make Starbucks a global brand. His experience growing up in a poor family gave him insight into the effects of economic instability, something that influenced his leadership and managerial style. As a part of his attempts at building Starbucks, he was rejected by investors many times before securing the money he needed. He also weathered economic recessions, competition, and criticism for corporate behavior. He persevered in spite of his setbacks, and his choices on employee perks and customer satisfaction fueled Starbucks' expansion into one of the most well-known coffee companies in the world.

Howard Schultz is perhaps most recognized for his leadership style, one that is focused on equity and social responsibility. As CEO at Starbucks, he instituted benefits including health care for part-time employees and stock options as a reward for employees. Schultz has also been outspoken on doing business ethically, including with fair wages and sustainable sourcing practices. While some have been critical of certain corporate practices, many see him as a people- and profit-driven leader, turning Starbucks into a company known for employee and community involvement.

Businesses should prioritize more than just making money, according to Howard Schultz. The approach Schultz uses is predicated on a strong customer relationship, respect for employees, and a positive workplace culture. He instituted benefits including healthcare and stock options for part-time employees because he thought that investing in employees would pay off for him financially later on. His vision made it possible for Starbucks to grow into a company that sets an example by putting people and profit first.

Howard Schultz faced tremendous rejection before he was able to establish Starbucks as a global brand. When he approached over 200 investors to finance his offer to buy out the company in 1987, he was turned down. Most did not believe his dream of bringing Italian coffee culture to America would work. Howard, however, persisted in spite of all of this rejection. As he went along, he eventually found investors who agreed with his concept. His perseverance paid off, and Starbucks is currently among the biggest coffee companies in the world.